Creating A Thought Leadership Strategy – Free Webinar Series By Tina Calder of Excalibur Press & The Content Club


This slide/video-based webinar is presented by publicist, journalist and commentator Tina Calder.

Date And Time
Thu, 21 May 2020

15:00 – 16:30 BST

As founder of Excalibur Press publicity management, content creation and copywriting agency Tina has been in the business working in Northern Ireland for the last 20 years and has worked with a number of thought leaders over the years.

In this session attendees will learn what thought leadership is, why consider a thought leadership strategy and how it can help their personal brand or business. Tina will take you through types of thought leadership as well as reveal top tips to maximise your thought leadership trajectory.

In this webinar you will learn:

What is thought leadership
What makes a good thought leader
Why should you be considering a thought leadership strategy
What can it do for you, your business or your brand
Types of thought leadership
What kind of content should you be creating
Tips, tricks, tools and techniques to maximise your thought leader strategy
and more…

We’ve set aside an hour and a half for this overview webinar which will help you start thinking about what you need to do to create a thought leadership strategy. There will be an opportunity to ask questions throughout.

Content Queen Tina will will take you through the basics of creating a podcast, recording it and what platform she uses to distribute hers across a variety of platforms including Spotify, iTunes, YouTube, SoundCloud and more…


About Tina

Northern Ireland’s Content Queen, Tina Calder is a journalist and commentator of 20 years, a publicist of 12 and a multi-platform media professional. The Belfast entrepreneur owns publicity management agency Excalibur Press based in the city’s Cathedral Quarter.

From travelling across the UK and Ireland as a showbiz reporter, publicist and tour manager to becoming an award winning business journalist, Tina uses her varied and colourful career experiences to deliver bespoke publicity and communications strategies.

To put it bluntly she’ll show you how to get stuff done!


Posted on

27th April 2020